5 Tips On Increasing Employee Commitment Using Digital Signage
Sadly, many employees show up at work day after day without any real motivation. Worse still, some are there only to work their hours and collect their paycheque. It’s hard to imagine they’re very committed to the success of their company.
Commitment has become a major management concern. It’s the number one human capital priority for 91% of Canadian companies. Research tells us that a committed employee:
- Performs better and is 43% more productive;
- Is 87% less likely to quit his or her job;
- Returns up to 2.5 times more benefits.
This first part of two posts presents two of the five digital signage tips that will increase your employees’ commitment:
1 – Show gratitude
If you are having doubts about the importance of gratitude in generating employee commitment, here are a few numbers that might convince you:
- 77% would be willing to work more if they were shown more gratitude;
- Employees who feel valued by their employers are 60% more motivated to do good work.
But here’s the problem: only 24% of employees are satisfied with the level of gratitude they receive.
It’s really important to communicate with employees, in order to recognize their good deeds. Here are a few examples:
- Emphasize good performance;
- Highlight important events, a new record, for example;
- Be grateful for actions large and small that move the company forward;
- Display encouraging words;
- Highlight social, sports, or community involvement;
- Highlight when objectives are reached;
- Highlight promotions and years of service.
Along with the simple act of showing gratitude around a workplace, digital signage also lets you show your employees that gratitude quickly. As soon as the good deed is accomplished, it is possible to communicate congratulations. You don’t have to wait for the next newsletter. The next big staff meeting. Digital signage lets you communicate with the right people at the right time.
2 – Develop a sense of belonging
Teamwork is a good way to get employees to commit to their job. It’s a way to develop a sense of belonging, not only towards the company, but also towards colleagues.
Digital signage is a good tool for sharing information about employees in order to get to know the people with whom we work, and therefore form bonds more easily. For instance, we can display:
- Employee birthdays;
- The hobbies of some employees;
- Congratulations for some type of victory (sports, talent contest…);
- Invitations to events.
3 – Democratize information
In order to be committed to your work, you must make sense of what you’re doing. That means not only repeating your tasks, but understanding their essence and why you’re doing them.
A well-informed employee who is aware of the objectives and challenges of his or her business is more likely to be motivated to help the organization (and colleagues) to reach and surpass their goals. Research is showing only 40% of employees are aware of the goals and objectives of their company.
How do you democratize information? Through downward communication. In other words, ensuring that messages from the top management reach the ears of employees in the field. This seems simple on paper, but it is very hard to implement. Often, company goals and policies that are well known to management are unknown to factory workers. How do you increase your employees’ commitment if they are not made aware of the company’s strategic decisions ?
The consequences are often greater when internal changes occur. Since communication is lacking, information is shared poorly and often causes problems. According to a study, poor communication during changes increases unwanted behaviours by 42%.
Digital signage can be an effective solution for avoiding this type of problem. It has the advantages of capturing people’s attention and of adapting the message in real time (even automatically). Thus, this technology allows easy downward communication of pertinent business information such as:
- Explanations of procedures;
- Progress reports on projects;
- Reasons for recent changes.
In short, digital signage fosters the emergence of a collaboration culture. We share and adapt information to get everyone working towards the same goal.
4 – Listen to your employees
We just saw how digital signage greatly increases downward communication within a company. It allows facilitates upward communication, from employees to the administrative staff. To get more employee commitment, they must feel listened to by their executives. Moreover, they want to feel like their opinion is important and taken into account in the decision-making process. Here are some examples of questions that an employer could ask his or her employees:
- Do you agree with those new practices?
- Would you like to take this training?
- Do you have ideas for new products?
- How do you innovate in this service we are offering?
- Are you satisfied with your work tools?
It is not enough just to ask those questions, they also need to know who to send their responses to (name, contact details, title). After all, they are the ones on the field, seeing what is happening, we must therefore encourage them to take action and communicate with the administrative staff. Take an interest in your employees, their interests, their ideas, their problems. In return, they will take an interest in the success of your business.
Digital signage does not let employees communicate upward directly. On the other hand, it lets you show them that what they think is important for the organization’s success. 39% of workers do not feel appreciated at work. So show them that they are important.
In short, digital signage improves communication both ways (upward and downward), which favours collective intelligence.
5 – Repeat, repeat, repeat
There are no secrets to internal communication. Often, for the message to be understood, it must be repeated. A company with 100 employees dedicates, on average, 17 hours per week clarifying information. This represents hundreds of thousands of dollars per year.
You have now been reading this article for a few minutes, but tomorrow, you may have forgotten all about it. Hence the importance of repeating a message in order to ensure that it is well understood.
Compared to other medias, digital signage lets you repeat messages easily, effectively, and for a low cost:
- The importance of employees’ work;
- Messages that encourage a sense of belonging.
No need to have a supervisor on the floor repeating the same things over and over. It is also a media that turns out to be much more effective than traditional posters, bulletin boards, or internal journals, since it is much more dynamic and visually appealing.
Finally, this booming new media is an opportunity for you to communicate effectively with your employees in order to increase their commitment.
Collected and edited by HR Strategy’s Customer Service Dept.
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